CASE STUDY

Timepiece360: Ranking a Luxury Watch Dealer in English and Arabic

A pre owned luxury watch dealer in Dubai competing with international marketplaces for high value product searches. Every figure on this page is tracked in Semrush.

Timepiece360 search ranking results
02LUXURY WATCH DEALER, DUBAI

Timepiece360

A pre owned luxury watch dealer needing to compete for high value product searches in both English and Arabic against international marketplaces.

THE CHALLENGE
No visibility on the product terms that drive enquiries, and competing directly with global platforms holding far stronger domains.
WHAT WE DID
Product and category page optimisation, Arabic keyword targeting, structured data for product visibility, and authority building around brand and product terms.
#1
brand searches
2,900 searches per month
#1
Arabic Rolex term
3,600 searches per month
#3
rolex datejust
5,400 searches per month

Includes competitive Arabic language rankings, tracked in Semrush.

How the Timepiece360 Campaign Worked

Where it started

Timepiece360 had no visibility on the product terms that drive enquiries. The competition was not other local dealers. It was global platforms holding far stronger domains, in both English and Arabic search.

What we did

  • Product and category page optimisation. Pages were aligned to the model and reference searches buyers actually use.
  • Arabic keyword targeting. Arabic product terms were researched and targeted separately instead of being translated from English.
  • Structured data. Product markup was added so listings are eligible for richer search results. This sits within our technical SEO service.
  • Authority building. Links and mentions built around brand and product terms, as described on our link building page.

What changed

Timepiece360 now ranks #1 for its brand searches (2,900 searches per month), #1 for a competitive Arabic Rolex term (3,600 searches per month) and #3 for rolex datejust (5,400 searches per month).

Why the Arabic result matters

Most Dubai agencies never target Arabic product terms, which leaves real demand uncontested. If your customers search in both languages, our ecommerce SEO work covers both.

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