Rayhaan Perfumes: From Near Zero Visibility to Owning Its Brand Name
A Dubai fragrance brand with a strong physical presence and almost no search footprint, losing its own branded traffic to resellers. Every figure on this page is tracked in Semrush.
Rayhaan Perfumes
A fragrance brand with a strong physical presence but almost no search footprint, losing branded traffic to resellers and marketplaces.
Verified in Semrush. The brand now owns its own name in search.
How the Rayhaan Perfumes Campaign Worked
Where it started
In August 2023 Rayhaan Perfumes had near zero organic visibility. People searching the brand name were finding third party sellers and marketplaces instead of the brand itself.
What we did
- Technical foundation. The site was made fully crawlable and indexable before anything else. See our technical SEO service.
- Brand entity work. We made sure search engines correctly associate the name with the business, so the brand is treated as the primary result for its own name.
- Content and authority building. Content and links built around brand and category terms, combining our content marketing and link building work.
What changed
Rayhaan Perfumes moved from effectively zero to #1 for its brand searches, which carry 1,300 searches per month. The brand now owns its own name in search.
Why brand searches come first
Someone searching a brand by name is already close to buying. When resellers hold that position, the brand pays margin on customers it already earned. Recovering branded search is usually the fastest commercial win available.
More case studies
TP Labs, Timepiece360, Blissful Me Medspa, or see all client results.
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